Soul Align Wellness is a holistic wellness brand that focuses on Pilates, Reiki, somatic practices, and trauma-release techniques. The founder, Megan Strawn, sought assistance to refine her brand’s visual identity. The project involved updating the color palette, improving the quality of an existing logo image, redesigning the wording/font for the logo, and developing a new website to create a cohesive and professional online presence for Soul Align Wellness.

Objectives: The primary objectives were to enhance the existing logo by updating the color palette to softer, more inviting shades, improving the logo’s image quality, and redesigning the wording/font to better reflect the brand’s identity. The project also aimed to develop a visually appealing and user-friendly website that effectively communicates the brand’s focus on mindful movement, energy work, and trauma healing.

Brand Values: Soul Align Wellness is committed to providing a safe, supportive, and empowering environment for individuals seeking holistic healing. The brand values include integrity, empathy, community, quality, and empowerment, focusing on addressing trauma and supporting neurodivergent and highly sensitive individuals.

Design Style: The visual identity for Soul Align Wellness features a serene and uplifting aesthetic. The updated logo incorporates a stylized human figure within a lotus flower, symbolizing growth, balance, and enlightenment. The new color palette includes softer, inviting shades of yellow, blue, and white, conveying a sense of calm and healing. The logo’s wording/font was redesigned to feature elegant serif typography, reflecting the brand’s professional and nurturing nature. The website design is clean and easy to navigate, featuring soft tones that complement the updated logo.

Website: The website was designed and developed to provide a comprehensive online presence for Soul Align Wellness. Key features of the website include:

• User-Friendly Navigation: The website is designed for easy navigation, ensuring visitors can quickly find information about services, booking appointments, and contact details.
• Responsive Design: The website is fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
• Visual Appeal: The website uses a clean layout with soft tones, which aligns with the brand’s aesthetic and enhances the overall user experience.
• Service Details: To inform and engage potential clients, detailed descriptions of the various services offered, including Pilates, Reiki, somatic practices, and trauma-release techniques, are provided.
• Contact: Easy access to contact information and an integrated booking system streamline the process for clients to schedule appointments.

Target Audience: The target audience includes primarily females aged 25-60 living and working in Fayetteville who are seeking holistic wellness services. This audience values personal growth, resilience, and holistic approaches to well-being and is looking for mindful movement practices, energy work, and trauma healing.

Outcome: The branding updates for Soul Align Wellness successfully convey the brand’s dedication to holistic healing and personal empowerment. The enhanced logo, with its updated color palette, redesigned font, and new website, provides a strong foundation for increasing brand visibility and engaging with the target audience. The cohesive visual identity fosters a sense of trust and connection, positioning Soul Align Wellness as a leader in the wellness and personal development industry.