JY Wellness Group focuses on improving the overall well-being and happiness of employees by reconnecting the mind to the body through yoga, movement, mindfulness, and breathwork. Joy Yerby, the founder, needed a comprehensive branding solution that included the design of a new logo, a branding package, and a cohesive online presence. The goal was to create a visual identity that reflects the brand’s values and mission while appealing to the target audience.

Objectives: The primary objectives were to develop a distinct and professional brand identity for JY Wellness Group. This included creating a logo, designing a color palette, selecting appropriate typography, and developing a brand voice and strategy. Additionally, the project aimed to establish a user-friendly and visually appealing website to enhance online presence and engagement.

Brand Values: JY Wellness Group is dedicated to providing essential wellness services that empower individuals and improve their daily lives. The brand values include integrity, empathy, community, quality, and empowerment, with a focus on delivering personalized and on-site wellness services to companies.

Design Style: The visual identity for JY Wellness Group blends a modern and professional aesthetic with elements of playfulness and luxury. The color palette includes shades of blue and gold, with accents of purple, pink, and white to convey spirituality, femininity, and freshness. The logo design features abstract and letterform elements, embodying the brand’s dynamic and holistic approach to wellness. Typography combines sans-serif and serif fonts to achieve a balance between modernity and classic elegance.

Target Audience: The target audience primarily includes individuals aged 30-50, mostly women, who are seeking greater fulfillment and wellness in their daily lives. These individuals are ready to invest in themselves and appreciate the benefits of reconnecting with their bodies and minds through yoga, mindfulness, and breathwork.

Outcome: The branding strategy for JY Wellness Group successfully captures the essence of the brand’s mission and values. The new logo, with its updated color palette and abstract design, along with the comprehensive branding package, provide a strong foundation for enhancing brand visibility and engagement. The cohesive visual identity and professional website foster a sense of trust and connection, positioning JY Wellness Group as a leader in corporate wellness services.