Website: reachforarkansas.com

Project Overview: Emilee Reach needed a comprehensive branding and digital presence to support her campaign for Lowell City Council. The project included creating a cohesive brand identity, designing a one-page website, developing social media elements, and producing physical campaign materials like yard signs. The goal was to build a strong, professional, and approachable brand that resonated with the Lowell community.

Objectives:

• Develop a consistent brand identity, including a logo and color palette that reflected Emilee’s values and vision.
• Design a one-page website to communicate her platform clearly and engage voters.
• Create social media graphics and posts to enhance her online presence.
• Design a yard sign that effectively promoted her candidacy throughout the community.

Design Style: The design was clean, modern, and approachable, with a color scheme that conveyed trustworthiness and energy. The branding was reflected consistently across the website, social media, and physical materials, ensuring a unified campaign presence.

Key Features:

• • Focused Website: A one-page site that clearly communicated Emilee’s platform and encouraged voter engagement.
  • Comprehensive Branding: A unified brand identity applied across all campaign materials.
  • Social Media Elements: Custom-designed posts and graphics to boost online presence.
  • Yard Sign: A bold and effective design for high visibility throughout the community.

Outcome: The project successfully provided Emilee Reach with a cohesive and impactful campaign presence, effectively communicating her message and connecting with the Lowell community across multiple platforms.