Website: decrimnaturenwa.org

Project Overview: Decriminalize Nature NW Arkansas is a nonprofit organization focused on education and activism around decriminalizing anthropogenic plants and fungi in Northwest Arkansas. The organization needed a new website to effectively communicate their mission, provide resources for city council members, and engage local politicians, business owners, influencers, and community members. The goal was to create a website that is both informative and visually engaging, helping to promote, educate, and mobilize support for decriminalization efforts in the region.

Objectives: The primary objectives were to design and develop a website that serves as a central hub for information and activism. This included creating a clear, logical structure for the website, developing a custom branding variant that aligns with the organization’s mission, and ensuring the site is user-friendly and easy to navigate. The website also needed to include resource pages, infographics, FAQs, and potentially explore the addition of a merchandise store for fundraising purposes.

Design Style: The visual identity for Decriminalize Nature NW Arkansas combines a professional yet approachable design aesthetic. The website uses a clean and simple layout with a colorful and engaging design to capture the attention of visitors while effectively communicating the organization’s message. The branding aligns with the organization’s focus on nature, decriminalization, and community activism, using colors and design elements that reflect these values.

Target Audience: The target audience includes local politicians, business owners, influencers, and lay members of the community who can promote, educate, and vote for city-level referendums and resolutions to decriminalize certain plants and fungi in Northwest Arkansas cities such as Bentonville, Belle Vista, Rogers, and Fayetteville.

Outcome: The website was successfully launched, exceeding the expectations of the client. The website provides a strong platform for Decriminalize Nature NW Arkansas to communicate its message, offer resources, and engage the community. The simple yet colorful and fun design, combined with the logical structure, has made it easier for the organization to reach its target audience and promote its cause.

Key Features of the Website:

• User-Friendly Navigation: The website is designed to be easy to navigate, ensuring that visitors can quickly access important information and resources.
• Custom Branding: The website features custom branding that aligns with the organization’s mission and values.
• Resource Pages: Includes dedicated pages for resolutions from other US cities, infographics, FAQs, and other relevant resources.
• Potential for Merchandise Store: The website is designed with the potential to add a merchandise store in the future, allowing the organization to explore fundraising opportunities.