Holaway Handyman is a new branch of Holaway Custom Builds, created to offer specialized handyman services. The goal was to establish a distinct identity for Holaway Handyman that differentiates it from the main business while maintaining a cohesive connection. This involved developing a unique branding identity, including a custom mascot resembling JD Holaway, the manager of the new branch, and incorporating a specific shade of orange to ensure visual consistency and brand recognition.
Objectives: The primary objectives were to create a unique yet cohesive logo for Holaway Handyman, integrate the specified shade of “blaze orange” into the branding elements, and design a custom mascot that adds a personal and relatable touch to the brand. The branding package also included guidelines for color palette, typography, and brand voice, ensuring alignment with Holaway Custom Builds while giving Holaway Handyman its unique identity.
Brand Values: Holaway Handyman is dedicated to providing reliable, high-quality handyman services with a personal touch. The brand values professionalism, trustworthiness, and the strong reputation established by Holaway Custom Builds, while emphasizing an approachable and friendly nature.
Design Style: The visual identity for Holaway Handyman features a bold and energetic design centered around the color “blaze orange” to ensure brand consistency. The mascot adds a personal and relatable element, making the brand approachable and memorable. The typography and overall design style balance professionalism and friendliness, ensuring the new branch’s identity complements the main business.
Target Audience: Holaway Handyman targets homeowners and small business owners who need reliable and efficient handyman services. The brand aims to attract clients who appreciate the established reputation of Holaway Custom Builds but seek a more personalized and approachable service for smaller projects and repairs.
Outcome: The branding strategy developed for Holaway Handyman successfully differentiates the new branch while maintaining a cohesive connection to Holaway Custom Builds. The incorporation of the custom mascot ensures brand recognition and consistency, while the comprehensive branding package provides a solid foundation for future marketing and growth.
