Fetch & Filly is an upcoming niche accessories line catering to individuals who attend Pilates classes and have a passion for equine aesthetics and dogs. The brand aspires to establish itself as a high-end luxury product, evoking the elegance of the Four Seasons Jackson Hole. Fetch & Filly’s product range will include Pilates grip socks, canvas bags, caps, and beanies, all designed to appeal to a discerning, upscale audience. 

Fetch & Filly’s aesthetic is modern and luxurious, with a preference for monochromatic color schemes and simplistic, bold typography. The logo is designed to be authoritative yet approachable, reflecting the brand’s high-end positioning while remaining accessible to its target audience.