Project Details
Mark Holaway, originally running a business named Mark of All Trades NWA, sought a comprehensive rebranding to reflect the growth and future direction of his business. The rebranding effort included renaming the business to Holaway Custom Builds and creating a new visual identity that emphasizes quality, ethics, and bespoke craftsmanship. Additionally, the project involved designing, developing, and maintaining a new website to showcase the business’s services and enhance its online presence.
Objectives: The primary goals of the project were to establish a modern and cohesive brand identity for Holaway Custom Builds, develop a refined logo, and ensure consistency across all branding elements. This included the creation of a new logo, a comprehensive branding package, and a user-friendly website that effectively communicates the brand’s values and services. The rebranding aimed to increase brand awareness, customer engagement, and drive sales growth.
Brand Values: Holaway Custom Builds is dedicated to delivering high-quality, ethical services with a focus on bespoke craftsmanship. The brand values professionalism, precision, and a commitment to creating luxury spaces that stand out in the market.
Design Style: The visual identity for Holaway Custom Builds features a balance of modern and classic elements, reflecting the business’s dual focus on historic and luxury home remodeling. The new logo integrates a professional and sophisticated design with a blue door symbolizing quality and trustworthiness. The typography is clean and sans serif, ensuring readability and a modern feel, while the overall design style is professional and understated.
Target Audience: The target audience includes homeowners looking to remodel historic homes or create luxurious living spaces. These clients value quality, precision, and bespoke design solutions, and they seek a remodeling partner they can trust to deliver exceptional results.
Outcome: The rebranding of Holaway Custom Builds successfully positions the business for future growth, reflecting its high standards and professional ethos. The new branding elements, including the logo and website, provide a strong foundation for enhancing brand visibility and engaging with the target audience, ensuring the business is perceived as a leader in luxury and historic home remodeling.
Brittnee has been wonderful to work with. She expertly guided and inspired me throughout the design of my brand and logo. She then created a custom program that best fit my needs and has supported me during all phases.
